Protection Matters Institute is dedicated to providing individuals with the knowledge and skills needed for personal security and safety. With a focus on the teachings of John Yonitch, Certified Personal Safety Expert, we specialize in delivering an online training courses in areas such as threat assessment, self-defense, personal safety, and emergency preparedness. Our proven strategies and resources empower individuals to build resilience and create a safer environment for themselves and loved ones. 

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Why My Website, Protection Matters Institute, Will Never Ask for Your Email — And Never Shout “BUY NOW!” at You

In a world overflowing with flashing banners, countdown timers, screaming headlines, and relentless demands for your inbox, this website takes a different path—the path of respect.

You’ll never see bold, blinking “BUY NOW” buttons here.
You’ll never be told an “offer expires in 3…2…1.”
And you’ll certainly never be bombarded with the classic “BUT WAIT—THERE’S MORE!” (if you’ve ever ordered online, chances are you’ve experienced it. You go to proceed to checkout, and you get a half dozen or more offers you either purchase or have to hit the “No, Thanks. Maybe later” button each time).

Why?
Because your safety and your trust matter more than marketing tricks.

My Promise: No Email Walls. No Manipulation. No Pressure. Ever.

Your personal information is exactly that—personal. This site will never ask for your email in exchange for “exclusive access,” “special reports,” or “free gifts.” I don’t hide life‑saving information behind forms, funnels, or gimmicks.

Everything I share—every tip, every guide, every Blog, every insight—is freely accessible because your ability to stay safe should never depend on handing over your privacy.

What You Will Find Here

✔ Free, practical safety and security information

Straightforward, real‑world guidance designed to help you protect yourself, your home, and the people you care about.

✔ A few clearly marked, relevant affiliate links

No clutter. No tricks. Just a small number of products or services we’ve vetted and genuinely believe can enhance your personal safety. Use them if they serve you—ignore them if they don’t.

✔ Updates on our upcoming book

Protection Matters – The Definitive Guide to Self‑Protection
Coming in late 2026, this book will serve as a comprehensive roadmap to personal security and safety—built from real experience, not theory.

✔ Information about my future online course & certification

We’re building the Certified Personal Safety Expert (CPSE) program:

• A structured online course

• A certificate of successful completion

• A chance to elect to take a rigorous certification exam

• A credential designed for anyone serious about becoming a leader in personal safety

No hype. No pressure. Just real skills that make a real difference.

Why This Approach Matters

The mission is simple:
Empower people to stay safe—without exploiting their fear.

Manipulative marketing might sell a product, but it destroys trust. And trust is the foundation of real safety education. If I want you to listen, learn, and share what you learn with others, then I must earn that trust every single day.

So, I make a different choice.
A quieter choice.
A more human one.

I choose value over volume, integrity over intensity, and education over persuasion.

If You Stay, Stay Because It Helps You—Not Because I Tricked You

There’s no countdown timer.
No popup begging you to subscribe.
No flashing buttons demanding attention.

Just honest information.
Practical tools.
And a commitment to helping you protect what matters most—your life, your safety, and your peace of mind.

P.S. – Consider joing our Facebook Group at https://www.facebook.com/groups/pmi2025

It’s 100% free every time, all the time!